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About us


Our team members are Professional, Advanced, and Decent people!

We always try to fully understanding the problem that has to be resolved, and ensure loyalty, reliability and objectivity of the research results. Our ultimate goal is to find new opportunities for your business. We develop effective programs and recommendations in the following directions:

- Positioning, market entry and promotion of a new brand \ product;
- Study of the image of your company;
- Assessment of the effectiveness of advertising campaigns;
- Study of consumer behavior and customer satisfaction;
- Determination of the optimal price range for your product;
- Promotion of sales;
- And many others.

There are various ways to go while solving the abovementioned tasks; however the key is to find a non-trivial, effective solution for the specific need of the Company.  Our 22 years of experience allow us to find the shortest and most effective path.

Over the years we have been able to maintain a unique corporate spirit of mutual respect, and because of this, we attract good people, many of our customers become our partners and friends for many years.

And trust is probably the most valuable thing for all of us.


Our history Membership in International Associations

The history of our company started at the turn of 1980s -1990s, when Elena Bashkirova, who was the chief of cross-national research department at Institute of Sociology (Russian Academy of Science) till 1991, created the independent research agency.



Since 1992, Elena Bashkirova served as a General Director of this independent research agency dealing with all types of social, political and market research. The company gathered the leading experts in the field of sociology, psychology and statistics.

Due to high qualification and quality of work, advanced methodology, organization, modern technical equipment and software, the company became one of the leading and successful research agencies not only in Russian but also became widely popular abroad.

In particular, since 1993, our independent research agency became national (exclusive) representative of international research network - Gallup International.

Under the direction of Elena Bashkirova, the company was a participant of major International projects sponsored by the European Committee (Eurobarometer), UNESCO, World Values 1990, 1995, 1999, NATO, etc.

Elena Bashkirova has numerous publications both inside and outside Russia. She is a board member of ESOMAR, EAPC, IAPC, ISA, IPSA, and WAPOR, as well as the winner of "Counsellor-2000" for her research in the field of public relations, has diplomas of business partner and gratitude certificates for development programs, among which are the Interior Ministry, the Governor of the Kirov region, "ELKOD” group of companies, "Aurora" LLC.

Membership in International Associations

Our company is the member of the following international associations:

  • European Society of Marketing Research Professionals (ESOMAR)
  • The Russian Association for Market and Opinion Research
  • World Association for Public Opinion Research (WAPOR)
  • The International Association of Political Consultants (IAPC)
  • European Association of Political Consultants (EAPC)
  • International Sociological Association (ISA)
  • International Political Science Association (IPSA)



 Market Presence

Many years of research work in the markets of Russia and the world, has allowed us to create an extensive network of partners, with the help of which we can conduct research in thousands of locations.

In Russia we work in the following regions:

Moscow, Republic of Adygea, Republic of Bashkortostan , Buryatia, Dagestan, Kabardino- Balkaria, Kalmykia, Republic of Komi, Mari El, Mordovia, Republic of Sakha (Yakutia), Republic of Tatarstan, Udmurt Republic, Republic of Khakassia, Chuvash Republic, Altai Krai, Krasnodar, Krasnoyarsk, Primorsky Krai , Stavropol Krai , Khabarovsk, Amur region, Arkhangelsk region, Astrakhan region, Belgorod region, Bryansk region, Vladimir Region, Volgograd Region, Vologda region, Voronezh region, Ivanovo region, Irkutsk region, Kaliningrad, Kaluga region, Kamchatka Krai, Kemerovo region, Kirov region, Kostroma region, Kurgan region, Kursk region, Leningrad region, Lipetsk region, Magadan region, Moscow region, Murmansk region, Nizhny Novgorod region, Novgorod Oblast, Novosibirsk Oblast, Omsk region, Orenburg region, Orel region, Penza region, Perm region, Pskov region, Rostov region, Ryazan region, Samara Region , the Saratov region , Sakhalin Oblast , Sverdlovsk region, Smolensk region, Tambov region, Tver Region, Tomsk region, Tula region, Tyumen region , Ulyanovsk region , Chelyabinsk region , the Trans-Baikal region, Yaroslavl region , Khanty -Mansi Autonomous Okrug - Yugra .


We have developed a network of partners in the CIS and abroad:

Armenia, Azerbaijan , Belarus, Kazakhstan, Kyrgyzstan , Moldova, Tajikistan , Uzbekistan, Turkmenistan , Ukraine, Georgia , Latvia, Lithuania, Estonia , Great Britain, France, Germany , Belgium, Spain , Italy, Poland, Switzerland , Serbia, Croatia , Slovenia, Bulgaria, Egypt , UAE, USA, Mexico, Argentina, Brazil, Mongolia, China, and other countries.



Our Guarantees


We guarantee:

1. High quality research in compliance with international standards

2. Confidentiality of information

3. Compliance with the International Code of sociological and marketing research of the World Association for Public Opinion Research (WAPOR) and European Society of Marketing Research Professionals (ESOMAR).





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