Bashkirova & Partners » Solutions » Methods » Desk research
Desk research
Desk research provides for collection, processing and analysis of the secondary data and syndicative information. In some cases several expert interviews are conducted to increase the information validity.
The basic directions of research:
- Brief market reviews
- Determining the market volume and structure
- Analysis of current market trends
- Analysis of the market appeal
- Segmentation of the market
- Search of specific information on inquiry